What happens when you take something decidedly French and bring it to America? 

Client: Nestle
Agency: Ogilvy & Mather
Scope of Work: Magazine advertising and wild postings
Creative Director: Dan Burrier, Peter Wood
Writer: Jason McCormick, Griffin Creech
Art Director: Ian McDonnel, Jason Yun

There are a special breed of people that live amongst us; ’everyday heroes’ that save the planet by doing their best to avoid using single use plastics.

Client: MetroVancouver

Agency: Slingshot

Scope of work: Transit shelter, Website build, Social (Instagram and Facebook)

Creative Director/ writer: Jason McCormick

Art Director: Stu Ross

Music has long been an important ingredient in driving change. This was one a one of a kind opportunity to work on promoting a very unique album.

And like every revolution it needed a slogan.

Client: David Suzuki Foundation

Scope of work: Transit shelter, print, website build, CD cover and artwork, Tee shirt design (sold in MEC)

Creative Director/ Art Director: Stu Ross

Writer: Jason McCormick

A super simple and fun campaign made of four elements - an image, a payoff line, a call-to-action and a logo.

Client: Westminster Savings
Agency: Wasserman & Partners
Scope: Outdoor and print campaign
Writer: Jason McCormick
Art Director: Kyle Scotland

I cut my teeth working on the IBM account. It was a Mega brand. At its height, the agency had thirty creatives servicing the business.  We produced a lot of work and I learned how how to write from the best in the biz.

Client: IBM
Agency: Ogilvy & Mather, NYC
Scope of work: Print and digital
Creative Director: Tom Bagot
Writer: Jason McCormick
Art Director: Ian McDonnell

Internal engagement campaign to celebrate the colourful cast of creatures that make up BC Assessment’s Mild Kingdom.

Client: BC Assessment

Agency: Slingshot

Scope of work: Internal employee engagement video and employee email campaign,

Creative Director/ writer: Jason McCormick

Art Director: Stu Ross

I remember the first time i sailed through BC Gulf islands - God’s country. It stuck with me and - some years later - I finally got to write about it..

Client: BC Ferries
Agency: DDB Vancouver
Scope of Work: Posters and Print advertising
Creative Director/ Art Director: Cosmo Campbell
Writer: Jason McCormick

Whistler Blackcomb was one of the first brands i worked on when i moved to Vancouver from New York. 'How much time does it take to get there?' i asked. 'Okay… and what happens if you go 2 hours in another direction?' 

Client: Whistler Blackcomb
Agency: Wasserman & Partners
Scope of work: Billboard (downtown Vancouver)
Creative Director: Kai Clemen
Writer: Jason McCormick
Art Director: Jason Lee

An early look into  a world where our personal devices double as a wallet. I worked on the pilot of Starbucks mobile payments iPhone app, focusing on 16 stores in Northern California and Washington state.

Client: Starbucks
Agency: Blast Radius
Scope of work: 'MyStarbucks' App promotion
Content strategist/ writer: Jason McCormick
Creative Director: Simon Hardy

'We're building a website to follow Boston Marathon runners', they said 'We want you to write some ads to let people know'. The Irony was not lost on us - now you could watch someone else run  42 kilometres from the comfort of your chair, any chair in fact.

These super simple print and outdoor ads did their job - over a million unique visitors checked out the site the day of the race.

Client: Boston Globe Media
Agency: Ogilvy & Mather, NYC
Scope of work: Print and outdoor
Creative Director: Any Berndt and Gerald Lewis
Writer: Jason McCormick
Art Director: Ian McDonnell

I co-found and led a sustainability brand consultancy in Vancouver, BC. What started as a ‘boutique ad agency’ focused on birthing and building sustainability focused brands evolved into a research and strategy consultancy specializing in the cultural shift to purpose, impact and sustainability. We created the first of its kind market research and worked brands like Nike, The Northface, The Ethical Funds Company, Best Buy, Adidas, Molson Coors and many more.

This work is the a bedrock for much of my thinking around purpose focused branding and continues to inform my work in driving change through meaningful communication.

Forget Alexa or Google, when it comes to old-school thriftiness - that includes never letting good food go to waste – talk to your Baba, Nainai, Uncle or Neighbour.

Client: MetroVancouver

Agency: Slingshot

Scope of work: Transit shelter, Website build, Social (Instagram and Facebook)

Creative Director/ writer: Jason McCormick

Art Director: Stu Ross

Every espresso coffee you buy at Starbucks in the UK is made from fair-trade coffee beans. The brand needed shedding light on their value chain. The agency was looking for a writer that 'gets' sustainability, knows how to talk about 'values' as well as how to talk to the UK market. I fit the bill.

Client:Starbucks
Agency: Blast Radius
Scope of work: Digital positioning, content strategy and writing for site
Creative Director: Jon Maltby
Content strategist/ writer: Jason McCormick
Designer: Erin Fitzsimmons

Just imagine the possibilities if more private investment money, working alongside philanthropy, could be directed at environmental challenges. We took the happiest moments in our lives - the events we plan and save for - and forecasted what might happen if we continue to degrade the planet at this alarming rate.

Client: Portfolio21 (via their agency Egg Branding)

Scope of work: Design, writing and complete production for Magazine advertising/ Web writing

Exec Creative Director: Marty MaCDonald, Egg

Creative Director/ writer: Jason McCormick

Art Director: Adam Pickard

Client: YVFWC
Scope of work: Writing, content strategy and creative direction for outdoor, print, DM, radio and digital platforms.
Creative Director/ Writer: Jason McCormick
Creative Director/ Art Director: Kristin McAlvey

Included working with their agency COMMON to define the brand’s position - ‘The health of one person is the health of all’.

As banners that hung above an international writer's festival in a New York convention centre, these truly stood out. Designed to resemble familiar pages found in books, this campaign helped distinguish Markets Initiatives (now called Canopy) as a credible NPO partner that promotes alternatives to chopping down ancient forests, and not some radical left leaning organization chained to a tree. 

Client: Markets Initiative
Agency: Ci: Conscientious Innovation
Scope of work: Trade show banner design and writing
Creative Director/ writer: Jason McCormick
Art Director: Kyle Scotland

Sometimes the job is about nothing more than demonstrating a simple truth and getting out of the way.

Client: MetroVancouver

Agency: Slingshot

Scope of work: Outdoor, digital/ print.

Creative Director/ Writer: Jason McCormick

Creative Director/ Art Director: Stu Ross

It was time for an upgrade all around. On top of needing a new name, Small Potatoes Urban Delivery needed a new brand to run across all touch points, specifically their e-commerce site as well as brochures and business cards. The company was growing - expanding it's organic and local delivery service into Calgary, Seattle, Victoria and LA - and they needed a clean modern look and user experience to introduce to new markets. 

Client: Spud!
Agency: Ci
Scope of work: Brand architecture/ logo redesign/ web design and writing/ brochure redesign and writing/ graphic guidelines
Creative Director/ writer: Jason McCormick
Designer: Kelsey Blackwell

Over lunch one day, we got to talking about the immeasurable influence China has over the rest of the world. It's a shame, we thought, if only there was some way to connect directly to Chinese people and let them know we didn't get it right in the West. In our pursuit of bigger, faster, strong and more we have given up more than we bargained for. In less than a week, the site was live and close to 200 people share messages to be translated into simplified Chinese by a real person, not a bot!

The site was lauded in social media circles, including write ups on CNET and Treehugger.

Agency: Ci: Conscientious Innovation
Scope of work: Web design and development, and content management with Chinese translator.
Creative Director: Jason McCormick
Designer: Sarah Hay

Client: The Sustainable Building Centre
Agency: Ci 
Scope: Brand architecture Brand architecture/ naming/ identity development/ marketing materials/ web design
Creative Director/ writer: Jason McCormick
Art Director: Kyle Scotland

USI was growing, expanding a successful energy management consultancy from Alberta into BC. Trouble is, the brand didn’t reflect it. A generic wordmark for a fairly dry name – Utility Source Inc - and a bland website wasn't helping. To fix it, we evolved the identity by abbreviating the name to it's initials, based the look and feel around a ‘pipes’ concept. It became the thread that was stitched through all the materials and celebrated the companies brand promise to 'deliver' budget certainty.

Client: USI (Utility Source Inc)

Scope of work: Brand Strategy, brand update - including logo redesign, web design, development & writing as well as brochure design and writing

Creative Director/ writer: Jason McCormick

Art Director: Anabella Alfonzo

'Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. ' — Archimedes.

Leveraging the businesses commitment to sustainable building this soup-to-nuts brand development project helped position a bespoke ‘name on the door’ project management firm into a thriving consultancy with nearly thirty staff.

Client: Paul Reynolds Project Management
Agency: Pretty Damn & Quick Advertising
Scope of Work: Brand framework, audience analysis, naming architecture, brand identity, marketing concepts, brand guidelines
Creative Director: Jason McCormick, Robert Sopporth
Writer: Jason McCormick
Designer: Robert Sopporth

If you’ve ever been to a Fringe Fest, you’ll know that they can be real hit or miss.

Client: Vancouver Fringe Festival

Agency: Wasserman & Partners

Scope of work: Print and TSA

Creative Director: Kai Clemen

Writer: Jason McCormick

Art Director: Jason Lee

The PNE runs for two weeks every year. It marks the height of the summer and everything else - especially TV - pails in contrast.

Client: Pacific National Exhibition

Agency: Wasserman & Partners

Scope of work: Print, digital, Radio and TV.

Creative Director/ writer: Jason McCormick

Art Director: Jason Lee

To help build Simon Fraser’s reputation as a ‘thought leader’ I interview emerging faculty members and translated their weighty, academic research papers into long form, optimized content.

Full articles here:

https://beedie.sfu.ca/research-insights/supercomputers-to-the-resuce

https://beedie.sfu.ca/research-insights/how-3d-printing-is-quietly-influencing-how-we-live-and-work

https://beedie.sfu.ca/research-insights/for-a-collaborative-workplace-focus-on-a-culture-of-giving

Client: SFU School of Business

Scope of work: Long form, SEO content/ articles.

Content strategist/ writer: Jason McCormick

A promotion for a sustainable industrial design competition should do more than inform, it should lead by example. With the help of a local chain of hotels, the complete run of postcards was made from repurposed toilet paper rolls.

Client: Greater Vancouver Regional District
Agency: Ci 
Scope: Design competition promo card
Creative Director/ writer: Jason McCormick
Art Director: Adam Pickard

TWU is a private Christina liberal arts University in Langley, BC. In more recent years it has courted controversy and was in urgent need of a re-position. Building on the notion that the school focuses on more than academics I helped write the positioning line ‘Inspiring Hearts & Minds’ and direct the subsequent ‘And means more’ campaign.

Client: Trinity Western University

Agency: Southcott Strategy

Scope of Work: Brand analysis, competitive review, internal & external stakeholder engagement, audience analysis, brand re-position, marketing assets

Creative Director: Jason McCormick, Dean Ponto

Writer: Jason McCormick

Designer: Vida Jurcic

Not the most awarded ad in my experience, but proof that smart, simple thinking can be executed in an blink of an eye. Briefed on the monday, this idea was conceptualized and presented by Wednesday and approved by Friday. The following week, the photographer and model were booked and final files delivered by Friday. Less than 2 weeks in all - Boom! 

Client: So Nice
Agency: Publicis Vancouver
Scope of work: Print and outdoor signage.
Writer: Jason McCormick
Art Director: Stu Ross
Creative Director: Bill Downie